Former athletes at the pulpit

This post is more of a curiosity factor for me. I'm not here to judge anyone, just simply curious. I've been researching pastors who were former athletes, and the increase in their congregation size upon arrival at whatever church their involved in. There has been a significant increase in attendance and money earned. Do you think this is due to the actual sermons being preached or simply the fame that has entered the building? Granted, many of the sermons may be warm and heartfelt, but I know if I were head of a church that needed to pick slack up, why not recruit a star? I've had the opportunity to listen to Deion Sanders (one of the most conceited football players ever), who I actually admired growing up, give a sermon to a congregation. Let me just say football is his avenue. The building was packed full and the "Amens" were reaching other countries, but it was not a type of sermon you would expect with such a crowd.
This doesn't mean famous athletes have no right to be a religious leader, but I must say if they do, it has to be for the right reason. Listening to good ol' Deion was very entertaining for me. He is an amazing and talented football player, but I wasn't feeling what I look forward to feeling when awaiting a spiritual message. This has made me grateful for the individuals who have inspired me throughout my life. They aren't people who have acquired worlwide fame, they are just humble individuals looking to touch the hearts of those who genuinely want to hear. This teaches us a great lesson that spiritual and uplifting things can come from any single alley of life. It doesn't have to be from a celebrity. When you sincerely want to know truth or become inspired, Your higher power will deliver it to you in whatever way they see fit.